Understanding Advocacy

“Advocacy” can mean a lot of different things: publicly supporting a cause, making a compelling argument on behalf of an organization, or urging a particular change in policy. Many of you will already be familiar with advocacy activities, such as communications, community relations, branding, marketing, and lobbying.

Curriculum Sessions & Materials

Visit our Curriculum Sessions & Materials page to get more information on the topics that interest you: whether it’s getting a deeper understanding of how advocacy can be used effectively by public libraries, setting an advocacy goal, identifying the right target audiences, using data to strengthen your argument, writing effective messages, or preparing a funding request.

Curriculum Sessions & Materials

Post-Training Guide

Download "Bringing the Lessons of the Advocacy Training Back to the Library" for tips and resources on how to create and implement an advocacy action plan. It also includes practical tips on topics like collecting stories about the impact of libraries on people’s lives and conducting interviews with library users.


Using Impact Data in Advocacy

One of the most important tools in advocacy is information about the positive impact public libraries have on the lives of people in their community. This page offers resources that help new advocates measure their impact and use it effectively.

Using Impact Data